Nifty’s World will be a state of the art mixed-use Immersive Entertainment complex in the heart of the entertainment capital of the world, Las Vegas.
The 40 Million tourists visiting Las Vegas annually will have the opportunity to discover Nifty’s World through our free Augmented Reality experiences leading them to our superb location 100 ft from the LV strip.
Nifty’s World will provide curated experiences inside and out, brought to life by our team of seasoned serial entrepreneurs and entertainment experts.
Even before construction is complete, Nifty’s World AR experience turns some of the most iconic Las Vegas icons into digital collectibles on a journey that leads to our location.
We hold licensed rights to patented AR technology that opens up the doors to sponsorships and special collectibles within the ecosystem.
Augmented Reality (AR) is a powerful tool for consumer engagement
POKEMON GO A CASE STUDY
Niantic is one of the eary pioneers of AR technology in real world applications with the viral success of Pokemon Go in 2016. Now almost a decade later the game still has over 85M active users & $500M revenue per annum
Niantic has more recently been working with big brands to super charge visibility and conversion in world class promotions via AR experiences like their partnership with Circle K seeing 76% engagement rate and 96% completion rate post click
Nifty’s World will be a state of the art mixed-use Immersive Entertainment complex in the heart of the entertainment capital of the world, Las Vegas.